(Photo By Matthew Germain)
In a move that estranged longtime American sponsor Head & Shoulders, Swedish melo-hair metal titan Arch Enemy announced Tuesday that they have endorsed Singaporean shampoo company Silkpro.
The news, which came a day after blue-haired Alissa White-Gluz (ex-The Agonist) was announced as gold-haired Angela Gossow’s replacement, took everyone but Devin Townsend, Kerry King and the rest of their ilk by surprise.
“From the moment Alissa’s blue hair interlocked with my red hair, a purple spark ignited between us and I knew that we have something special going on,” said red-haired lead windmiller Michael Amott, flipping his fabulous mane over his right shoulder under the sunlight.
“And because Head & Shoulders strips away color too quickly, we decided to switch to another brand with a reputation for preserving dyed-hair color. So after thinking long and hard, we decided to jump ship to Silkpro,” Amott continued, swishing his fabulous locks over his left shoulder this time.
Head & Shoulders, known for its dandruff-eliminating ability, is popular amongst long-haired metalheads with oily scalps. When contacted, company spokesman Dan D. Ruff expressed disappointment at Amott’s decision.
“You can’t have both anti-dandruff and color preserve in one shampoo, so we don’t blame Michael for going over to the colored side,” said Ruff. “But he of all people should know that the unhealthy metal lifestyle produces greasy scalps, and greasy scalps produce dandruff. And in no time at all, Arch Enemy’s on-stage headbanging will be raining white flakes down on its audience.”
“In all honesty, colored hair with white specks in it looks worse than spotless black hair,” Ruff continued.
However, Silkpro spokesman Richard Tan disagrees. He claimed that a new shampoo with 66.6% of anti-dandruff chemical content is in the works. Code-named “Hair Eternal,” it will bestow Arch Enemy members with spotless colored hair, and hit Walmart shelves on June 10.
Although frizzled and ridden with split-ends, White-Gluz’s rad blue hair is in good company. The 28-year-old’s hair hangs about five inches past her shoulders, continuing the band’s tradition of accepting only long-long-haired windmillers as members.
“Most people think Christopher Amott left Arch Enemy to pursue a career in Ikea, but that is not the case at all,” said dirty blonde and ex-vocalist Johan Liiva. “The truth is that Michael actually kicked him out for cutting his fuckin’ hair. Same thing happened with me when I got that Ozzy haircut.”
Indeed, follicles of the same length lock together. Arch Enemy’s latest promotional photo clearly depicts a group of five long-haired individuals, with black-haired bassist Sharlee D’Angelo’s and brown-haired guitarist Nick Cordle’s guitar necks bent towards the luscious locks in utter awe.
According to black-haired drummer Daniel Erlandsson, his instrument is not as enamored with his hair as D’Angelo’s and Cordle’s own. But he speculated that maybe it is because his hair is neither as wavy as D’Angelo’s hair nor brown as Cordle’s hair.
Undoubtedly excited about her new modeling role, White-Gluz has taken it upon herself to add more color to her life.
“Don’t believe McFly, you can definitely have more than five colors in your hair,” said the bluehead as she sat in a salon chair, destroying her hair further by getting white, pink, red, green, yellow and brown highlights.
“There is no such thing as having too many colors in your hair. Colored hair is forever, colored hair is limitless and this is only the beginning!”
Arch Enemy will tour hair salons throughout Asia this July, and will only sign empty Silkpro shampoo containers. Specific dates will be announced soon.
The Tyranny of Tradition 
